Grown Ass Man Co.

Grown Ass Man Co. started when we noticed that (1) shampoo bars were a rapidly rising search term, (2) a large proportion of the searches were from men, and (3) that almost every shampoo bar available at the time was available exclusively for women.

We vetted manufacturing partners until we found one that could create a super-high quality, strongly scented, all-organic shampoo bar with three scent variations. In the end, we were able to find a reliable source in the US that used organic and all-natural ingredients.

Today it’s a rapidly growing 6-figure online brand, with 9-12 new SKUs scheduled for launch that will broaden our footprint in the men’s personal care space, and the same number of additional new SKUs scheduled for next quarter.

Grown Ass Man Co. has become the model for other private label brands we’ve launched since then. It’s also a real-world training ground we use to teach new team members about e-commerce and a live, test lab for us to use to try new tactics before recommending them to our clients.

We put our own money into building our own product lines because we believe in what we do and our ability to grow brands - and the experience our team gets with sourcing products, product formulation, brand development, and manufacturing processes puts our team in a position to deliver insights to our clients about parts of the business that most agencies never touch. We understand our clients’ perspectives because we live it ourselves.

I’ve overseen this one from idea creation to our new sights of a 7-figure year. I’ve handled everything from sourcing, testing, packing, servicing, directing short films, and even acting in some of these films for this brand.