Dyno

Dyno was primarily a B2B company when we first started working together. They were doing significant revenue on a “set it and forget it” basis through Amazon Vendor - Amazon issued wholesale POs, similar to other brick-and-mortar and this was it for online business.

Since we started working together, we’ve launched an Amazon Seller sewing business that now outsells their Vendor line, even while Vendor has continued to grow.

The exclusive license enables Dyno to sell a large and diverse portfolio of sewing products, including cutting instruments, fasteners, needles, thread, and a wide variety of other sewing-related notions and accessories. Our products are sold in 60k+ stores across North America.

Working closely with Dyno’s team, we’ve accomplished this by using active pricing management to win more buy boxes, introducing multipack and bundle configurations that are difficult for 3rd Party Sellers to duplicate and that increased Dyno’s average order price, optimizing existing listings, running advertising/PPC campaigns to improve product ranking on top keywords, and aggressively identifying and attacking unauthorized and fraudulent sellers across Dyno’s 1000+ SKUs in a category where this is a major problem.

In 2018 we helped Dyno launch a new e-commerce business line around holiday seasonal products (stockings, tree skirts, etc.). Sales outstripped what was viewed as an aggressive forecast (we sold out of most SKUs early in December), and each year’s holiday effort has been several multiples bigger. Although seasonal, this is a huge effort every fourth quarter and has become a massive part of total Amazon sales.

With each passing year, Dyno seems to launch a line in another competitive category. Dyno has completed five strategic acquisitions that have added niche products, strategic supply chain synergies, complementary sales channels and product design capabilities.